There are dozens of different courses that teach SEO for photographers, but none do it as well as the Fuel Your Photos course. Split into two pieces, the SEO Course and the Blogging Course, it teaches everything you need to know to not only start ranking your website, but keep growing your organic traffic and dominating your local market. The course is run by Corey Potter and Dylan Howell — two of the biggest SEO nerds and best educators you’ll ever meet.
Because I’m pretty vocal about how much this course has helped my business, and because my friends are always asking for my opinion, I wanted to write up a full review of the Fuel Your Photos course to lay it all out there.
Full disclosure: if you buy the course using a link from further down this post, I get a small percentage of the sale — but I would not be recommending it if I didn’t fully believe it’s worth every penny. If you’d rather not use an affiliate link, just go directly to fuelyourphotos.com (not an affiliate link).
Who is the Fuel Your Photos course for?
The Fuel Your Photos SEO course is very much targeted toward photographers (and videographers), and will be most valuable for people in our industry. I could also see it being great for other vendors in the wedding industry, like planners, florists, hair and makeup artists, and venue owners, but it’s definitely written for photographers first and foremost.
Within that group of people, it’s a great course for photographers who are:
- Interested in learning how SEO works,
- Wanting to take their SEO to the next level,
- Looking for a never-ending stream of inquiries, and
- Willing to put in the time and effort required to see results
Who is the Fuel Your Photos course not for?
While I think everyone could greatly benefit from learning SEO, this might not be the right course for you if you absolutely hate working on your website. Getting “good” at SEO takes time and work, and it’s a lot easier when you find it interesting and even fun. This does not mean that you have to be good at technical stuff! Every part of the course uses normal everyday language, and does not require any technical background knowledge, so that anyone can learn and improve no matter where you’re starting from.
It might also not be a great fit for you if you get impatient easily and want to see results right away. There are no shortcuts when it comes to SEO, and building up your organic traffic can take time. The highest ranking websites are almost always the ones that have put in months if not years of work. But I don’t mean that to be discouraging. Start learning today, and you’ll be one of those top ranking sites soon enough!
The best time to plant a tree was twenty years ago. The second best time is now.Chinese proverb
What will you learn from this course?
Everything. Seriously. I already had a pretty good understanding of SEO before taking the course, and had been building my own websites on Wordpress since high school. And yet I’ve learned a ton about keyword research, getting featured snippets, how to gain backlinks, and so much more than what I could have self-learned by Googling.
Most courses that claim to teach SEO for photographers focus on old and outdated techniques like “blog every wedding you shoot and use the venue name as a keyword,” which worked really well 2-4 years ago, but isn’t good enough in 2021. Fuel Your Photos teaches you what’s actually working today — and while it takes a bit longer to learn everything you need to know, it’ll actually save you time in the long run. No more writing 300 words of fluff about how beautiful the wedding was while trying to squeeze in the venue name as many times as possible!
And because Dylan and Corey stay on top of all the latest SEO news and updates, they’re constantly updating the course as well, to make sure that what they teach never gets outdated. Since you get lifetime access when signing up, you’ll never miss out on future updates, and can always stay ahead of the game on what’s working today.
When you sign up for the course, you get a 45-minute consulting call with Corey or Dylan. This is such a good way to kickstart your SEO learning process, because they’ll point out specific things for your website that you should start working on first to see results. Whether you’re already ranking and want to take your SEO to the next level, or you are starting from scratch and have no idea what to prioritize, this call is super helpful to get you on the right track.
Active online community
Fuel Your Photos has two Facebook groups — one that’s open for anyone to join (Fuel Your Photos | SEO for Photographers), and one that’s exclusive for course members. While the open group has way more members, the private course group is where all the magic happens. Corey and Dylan are both active in the group on a daily basis, answering questions from students and sharing news from the SEO world. There’s even a monthly group Zoom chat where students can ask more in-depth questions and get help live. I myself spend way too much time in that group, answering questions from other students, asking my own, and sharing things that have worked for me. The private group is honestly one of my favorite parts of the Fuel Your Photos course!
Does it actually work?
I’m a big fan of letting statistics and numbers do the talking, so let me share some of my own.
The red line is when I signed up for the Fuel Your Photos course. I spent the next couple of months going through the whole course, making updates to my website, and oh yeah — two months of complete lockdown when the pandemic started. I published my first major piece of content following the course strategy in April, and my traffic went through the roof. And the best part of this graph? I didn’t actually publish anything new on my website at all from the end of May through October, because I was busy shooting and editing. When I picked things up again after my wedding season had ended, I updated some old content, published a few new posts, and I’m already seeing fresh growth.
Now organic traffic is good and all, but it only matters if it actually leads to more inquiries and bookings, yeah?
These are my leads from Google Search — not including referrals, Instagram, Pinterest, or any other lead sources — from the past 24 months. The blue columns are the number of leads, while the green line represents the number of bookings. (Don’t read too much into the booking graph, as I more than doubled my prices in this period, and also started limiting how many bookings I was taking on. The leads are what I’m trying to show.) As you can see, my leads from Google shot through the roof in May 2020, at the same time as my organic traffic (previous screenshot) spiked as well.
And that’s the beauty of SEO. When you’re doing it right, you’re not only bringing in more traffic to your website for free — you’re bringing in more traffic from your ideal clients, which again turns into leads and bookings.
Dylan and Corey are so confident in the course that if you buy it, start learning, and realize it’s not a good fit for you, you can get a full refund by contacting them within 14 days after purchase. So if you’ve ever bought a course that you hated and regretted spending the money, know that this won’t be one of those.